Promotion Agreement Template

PROMOTION AGREEMENT TEMPLATE FAQ

What is a promotion agreement?

A promotion agreement is a contract where one party agrees to promote another party’s product, service, event, or campaign. It sets the rules for what will be promoted, where and when promotions will run, what content is required, how approvals work, and how the promoter gets paid.

When should you use a promotion agreement?

Use it before any paid or structured promotion begins—especially if the promoter will post on social media, run email campaigns, appear at events, use paid ads, or represent the brand publicly. It helps prevent misunderstandings about deliverables, timelines, and what claims can (and cannot) be made.

What should be included in a promotion agreement?

It should include the promotion scope, platforms and channels, deliverables and deadlines, approval workflow, brand guidelines, compensation structure, expense handling, compliance rules (including advertising disclosures), ownership of content, confidentiality, and termination rights.

How do approvals and brand control usually work?

Most agreements require written approval before anything goes public, especially ads, landing pages, email copy, and posts that mention pricing, performance, or guarantees. A clear approval timeline reduces delays and makes it obvious who has final say and what happens if approvals are late.

How is compensation usually structured?

Compensation can be a flat fee, hourly rate, per-deliverable pricing, commission/affiliate payouts, performance bonuses, or a mix. The agreement should also address timing (e.g., net 15/30), reporting (if performance-based), and what happens with refunds, chargebacks, or cancellations.

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