Joint Marketing Agreement Template

JOINT MARKETING AGREEMENT TEMPLATE FAQ

What is a joint marketing agreement?

A Joint Marketing Agreement is a contract where two or more parties agree to collaborate on marketing activities — such as co-branded campaigns, webinars, events, lead generation, or content. It sets campaign goals, roles, budgets, and rules for using each other’s brand and sharing leads.

When should you use a joint marketing agreement?

Use it when both parties are investing time or money into a shared campaign and you want clear expectations. It is common for partner marketing, co-branded product launches, influencer-style B2B partnerships, webinars, email campaigns, and event sponsorship collaborations.

How do you handle brand approvals and messaging?

Most agreements require each party to approve any use of its name, logo, or trademarks before publication. This template includes an approvals section so neither party can publish co-branded content without sign-off.

Who owns the content created in a joint campaign?

It depends. Sometimes each party owns what it creates, while granting the other a limited license to use it for the campaign. Sometimes content is jointly owned. This template provides a practical approach: creator-owned with a campaign license.

How should lead sharing and privacy be handled?

Lead sharing must comply with privacy laws and your marketing consent process. The agreement should define what data is shared, permitted uses, retention, and security. This template includes a lead/data section with compliance language.

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