Endorsement Agreement Template

ENDORSEMENT AGREEMENT TEMPLATE FAQ

What is an endorsement agreement?

An endorsement agreement is a contract where a person or business (the “Endorser”) agrees to publicly support, recommend, or promote a brand, product, or service. It sets expectations for what the Endorser will do, what they can say, how the brand can use the Endorser’s name and likeness, and how the Endorser is paid.

When should you use an endorsement agreement?

Use it before the Endorser makes public statements, appears in ads, posts on social media, attends promotional events, or lends their name to a campaign. It’s especially important when the endorsement will be paid, when brand assets will be used, or when the endorser’s image will be used in marketing materials.

What should be included in an endorsement agreement?

It should include the scope of endorsement services, deliverables, campaign term, content rules and approvals, disclosure requirements, compensation and expense terms, usage rights for the endorser’s name/image/likeness, morality and brand safety rules, confidentiality, and termination rights.

How do disclosures and compliance work for endorsements?

Most endorsements require clear disclosure of the relationship (for example, “ad,” “paid partnership,” or “sponsored”) depending on the platform and applicable advertising laws. The agreement should require compliance with consumer protection rules, prohibit misleading claims, and make clear that testimonials must reflect honest opinions and typical results when required.

What are morality and brand safety clauses?

These clauses protect the brand if the endorser engages in conduct that could damage the brand’s reputation (such as illegal activity, hate speech, fraud, or public scandals). The agreement can allow suspension or termination, require removal of content, and set rules for public statements during a crisis.

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