Brand Ambassador Agreement Template

BRAND AMBASSADOR AGREEMENT TEMPLATE FAQ

What is a brand ambassador agreement?

A brand ambassador agreement is a contract where a person or business (the “Ambassador”) agrees to promote and represent a brand through marketing activities such as social posts, events, referrals, and content creation. It sets clear expectations for deliverables, how the brand can be represented, and how the ambassador is compensated.

When should a brand use a brand ambassador agreement?

Use it before the ambassador begins posting or representing the brand publicly, especially if compensation, commissions, free products, or exclusive arrangements are involved. It’s also important when the ambassador will use brand trademarks, speak on behalf of the brand, or access non-public information.

What should be included in a brand ambassador agreement?

It should include the scope of ambassador services, required deliverables, brand guidelines and approvals, disclosure requirements (like “#ad”), compensation and expenses, ownership and usage rights for content, confidentiality, termination, and rules about conduct that could harm the brand.

How do disclosures and compliance work for ambassadors?

Ambassadors should clearly disclose their relationship with the brand when promoting products or services (for example, using “#ad” or “sponsored” when required). The agreement should also require compliance with platform rules and applicable advertising and consumer protection laws, and prohibit misleading claims.

Can the agreement include exclusivity or non-compete terms?

Yes. Some brands require ambassadors not to promote competing products during the term, or for a short “cool-down” period after. If included, exclusivity should be narrowly defined (what counts as a competitor, what channels are restricted, and the time period) so it’s practical and more enforceable.

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